Reliance Com's mobile advertising to be showcased at Venice Festival

Mumbai, Apr 10 (UNI) Reliance Mobile will add one more feather to its cap when its mobile advertising will be showcased at the Venice Festival of Media in Italy from Apr 15 to 18, this year.

The Cadbury Dairy Milk mobile advertising campaign on Reliance Mobile World (R World) in collaboration with Madison Media, for their client Cadbury's, will be showcased at the festival, the world's first ever festival of media creativity and innovation, an official statement disclosed here today.

Cadbury's Dairy Milk mobile advertising on Reliance Mobile World is one of the 34 select campaigns chosen from among 19 countries across five continents. This campaign has been running on the Reliance Mobile World platform for two consecutive years garnering the ad agency not only commendations, but also the most prestigious Cannes Lions Award for media innovation and effective use of new media last year.

The idea of receiving exam results on your mobile was a grand success that experienced about 50 mn hits on Reliance Mobile World, setting a record for accessing exam results and marksheets on the mobile phones in the world, the statement added.

''Cadbury took its message of celebration into those tense moments, students, their friends and family discover how well they did in their exams. By allowing them to find out their results in private, it also brought clear benefits to the consumer. This is an engagement and innovation at a key moment in a consumer's life,'' the editor of Cream magazine Alastair Ray said in an earlier statement.

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