HP installs its 100th digital printing solution in India

Ahmedabad, Apr 10 (UNI) Hewlett-Packard today installed its 100th HP Scitex digital printing solution for a leading digital printing house of Gujarat.

After Mexico and China, India becomes the third country to make this acquisition, Mr Pankaj Goswami, HP's Country Category Manager, told reporters here.

He said the machine will be installed in the Kolkata office of Positive Point, a leading digital printing house, which caters to the printing needs of major advertising agencies and design studios in India as well as abroad.

''The new HP Scitex digital printing solutions, gives innovative and more cost effective branding options to ensure more visibility to a brand. Priced in the range from Rs 45 lakhs to Rs two crores, it opens a clear path to super-printing success. It delivers a combination of high productivity and performance, cost effective production, and superb print quality,'' he said.

With this machine one can print almost any application, in almost any size, format or media, double-sided or backlit, Goswami said.

Positive Point's managing director Kirit Faldu said the machine forms a part of the Rs 3.2 crore investment made by his company on large format printing solutions till date.

UNI