Shantonu Aditya new Exe Dir of UTV Broadcasting Ltd

New Delhi, Apr 10: UTV Software Communications Ltd today announced appointment of former Chief Executive Officer of Sahara One Media and Entertainment Shantonu Aditya as Executive Director of its newly formed Subsidiary UTV Broadcasting Ltd, Ronald D'Mello as CEO of UTV-UK and Zarina Mehta as CEO of its youth subsidiary.

The appointments were announced as part of strategic changes in the overall top management, UTV said.

According to the announcement, Mr Shantonu Aditya will join as Executive Director of UTV Broadcasting Ltd and CEO of V&S Broadcasting Ltd.

As the Executive Director he will set up the entire distribution bouquet of the UTV Group's forthcoming broadcast initiatives including the already announced 'Bindaas' and 'Olive' Channels.

Furthermore, he will be responsible for strategic initiatives in Broadcasting including identification of JV Partners.

As the CEO of Vand S Broadcasting Ltd, he will head the launch and running of Variety, Entertainment and Speciality Channels, the details of which will be announced shortly. In his 25 years of work experience in a variety of businesses including media, consumer products and engineering, Mr Shantonu has worked with Sony Entertainment Television and also with SET Discovery Pvt Ltd (the joint venture Company of SET India and Discovery Communications India also known as "ONE ALLIANCE") as President.

In his last assignment, he was the Chief Executive Officer of Sahara One Media and Entertainment Ltd.

He will report to the Group Chairman.

In the second appointment, Mr Ronald D'Mello will take over as CEO, UTV-UK which will house all of UTV's New Media Initiatives including its Animation business (UTV Toons), its Post Production and SFX business (UTV Post) as well as the recent controlling investment in "Ignition UK" (Console Game development and publishing Company) and "India Games" leading mobile and online gaming company) the controlling interest of which UTV is acquiring .

UNI