Reliance Fresh enters West India on Apr 10

Ahmedabad, Apr 9: Reliance Fresh, a retail division of the Reliance group, will enter operations in Western India by opening nine stores in Ahmedabad tomorrow offering products ranging from fresh fruits and vegetables, staples, grocery to dairy items at competitive prices.

Briefing reporters here today at a launch preview of the stores across the city, Parimal Nathwani, Group President-Corporate Affairs said that we will expand our network in all major cities of Gujarat with 180 plus stores within six to eight months period. He said that we are opening the stores conveniently located considering the benefit of the customers.

In view of the overwhelming response to our retail foray numbering about 100 presently operating from Andhra Pradesh, Rajasthan, Tamil Nadu, National Capital Region, Delhi, Jhaarkhand and Karnataka, we are now opening 101th reliance fresh stores alongwith eight others in Ahmedabad city tomorrow.

Carrying forward the vision of Mukesh Ambani, Chairman and Managing Director, Mr Nathani said that on one hand customers are being provided with competitive prices alongwith quality products in right quantity and choice products while it will bring prosperity to the farmers by giving them better value for their produce.

Besides this, half a million fresh employment was generated with the launch of Reliance retail business. After its successful launch across the urban parts of our country, we will expand out business to rural areas also, he said.

The nine pilot reliance fresh stores are being rolled out across Ahmedabad--Satellite, Jodhpur Tekra, RTO Circle, Mithakali, Isanpur, Manekbaugh, Naranpura, Gurukul and Vastrapur will have an carpet area of about 25,000 sq ft.

UNI