HLL launches calcium enriched ice-cream, MOO

Mumbai, Apr 4: On the occasion of World Health Day, TV hostess and model Malaika Arora Khan today launched Hindustan Lever's calcium enriched ice-cream with goodness of milk, MOO.

''My son and I are ice-cream buffs and Moo was exactly what we were looking for. It is an exciting blend of nutrition and taste for kids and as a mother I can say that now my family can indulge more often without fear or guilt. MOO, with its milk and calcium benefits will help our daily dietary needs,'' Mrs Khan explained.

Prominent Mumbai-based nutritionist, Ms Niti Desai clarified that the popular myth of ice-creams causing cough and cold is misplaced, and recommended MOO to substitute junk food.

MOO comes in a 60 ml (35 g) stick priced at Rs 10 and a 900 ml ((463 g) brick priced at Rs 80. It will be available at all retail stores across the country.

UNI