VIA Tech eyes Thin Client PC market in India

New Delhi, Apr 1 (UNI) Taiwan-based VIA Technologies will strenghthen ties with Indian and multi national computer manufacturers, including HCL, VXL and HP, to tap the Thin Client PC market in the country.

The company said it has charted plans to boost its presence in Thin Client market and will introduce new line of energy efficient VIA PC-1 motherboards through establishment of a nation wide distribution and service network.

''The Thin Client market in India is rapidly growing presently and we definitely want to tap this potential. Thin Client is becoming popular as it is energy efficient, reliable and there is no threat to data protection,'' Mr Sanjay Peer, Director, Channel Sales, India and SAARC, VIA Technologies said.

The vendor will target educational institutes, government, health sector, call centres and insurance sector, BFSI and defence sector.

Mr Peer added, ''Thin Clients represent an exciting opportunity for VIA in India. With our proven technology leadership and strong relationships with leading global and local Thin Client vendors our market share already exceeds 60 per cent.'' VIA expects to reach 1.25 million Thin Client units by the end of 2010.

The vendor also plans to focus on developing business in other emerging verticals such as set-top boxes, broadband access and digital entertainment devices, and medical diagnostic, Point of Sales (PoS) and video surveillance solutions.

As part of its marketing strategies, the company will be focusing on brand marketing through various media campaigns and channel marketing by introducing various channel partner programmes like SI contact programme, reseller loyalty bonus programme and channel media.

''We are seeing exciting new innovations that marry India's world-class software expertise with our processor platforms. We wish to work much more closely with our local partners in vertical markets in the future,'' said Mr Peer.

UNI