Hero Honda posts 2 pc hike in March bike sales

New Delhi, Apr 1 (UNI) Country's largest two-wheeler manufacturer Hero Honda today clocked a two per cent increase in its bike sales at 2,77,915 units in March, as compared to 2,72,312 units during the same period a year ago.

Similarly, the company's motorcycle sales during fiscal year 2006-07 jumped 11 per cent at 33,36,756 units compared to 30,00,751 units a year ago.

Hero Honda recorded despatch sales of over 3,63,480 units and retail sales of 5,31,716 units in a single month in October, a statement said.

''Our well thought-out multi-pronged strategy helped us carry on the strong growth momentum during the financial year 2006-07. The strategy has been to bring out products to meet customer requirements across segments, provide value-added services, support the new products with extensive 360 degrees communication and leverage longstanding Hero Honda brand properties for brand building,'' company's Vice President Marketing and Sales Anil Dua said.

The company launched eight new products (including variants) during 2006-07 including the highly successful CBZ X-treme, New Karizma, Glamour FI, Glamour with alloy wheels, CD Deluxe, CD Dawn, Passion Plus Limited Edition and the New Achiever.

The popular brands such as Splendor and Passion Plus continue to bring in the large volumes and keep consolidating the company's stronghold on the deluxe segment, the newly-launched CD Deluxe has been clocking impressive numbers to build Hero Honda's presence in the entry segment.

UNI