DAVP released 16,043 ads to news papers last years

New Delhi, Mar 29 (UNI) Directorate of Advertising and Visual Publicity (DAVP) released a total of 16,043 advertisements to various newspapers across the country during April to December last year.

Of these, 903 were display advertisements and the rest were classified advertisements, an official release here said.

Some of these include advertisements on Pulse Polio Day, Road Transport Week, World Health Day, Sardar Patel Birth Anniversary, Birth Anniversary of Dr. Bhimrao Ambedkar, Indira Gandhi Birth Anniversary, Consumer Awareness Campaign, World AIDS Day, Eye Donation, Blood Donation, Children's Day, Disabled Persons, World Environment Day, Independence Day, Iodine Deficiency Day, World Food Day, Human Rights Day, National Drugs Abuse Day, among others.

DAVP produced 143 episodes of a half-an-hour weekly video programme 'Khel Khel Mein Badlo Duniya' on behalf of Petroleum Conservation Research Association.

The programme was in quiz format and covered various areas relating to conservation of petroleum, water, electricity and environment, where school children from various parts of the country participated.

Besides these campaigns, audio/video spots/films were produced on National Disaster Management Programme, Registration of births and deaths, 30 minute documentary film on CRPF for Ministry of Home Affairs, Livestock Insurance Scheme for Department of Animal Husbandry, Besant Saras Mela for Ministry of Agriculture, filing of returns for Department of Income Tax.

Outdoor Publicity Wing of DAVP has put up a total number of 4,864 displays during the period 2006-07 (upto December, 2006). Outdoor Publicity formats were used in a number of important campaigns, the release said.

UNI