LG to continue its bonding with cricket

New Delhi, Mar 26: Undeterred by Team India's knock-out, LG Electronics, an official global sponsor of Cricket World Cup 2007, today said it will continue its association with the sport.

The company will not make any changes in the planned marketing outlay.

''In terms of advertising and marketing spends, LG Electronics will not make any changes in its commitments. We believe that cricket as a sport in itself holds a larger interest for all and avid cricket fans shall continue to follow the matches right up to the finals,'' LG Electronics India Vice President (Sales and Marketing) Girish V Rao said.

The company's association with cricket is based on the passionate fan following for the game and not tied with the fortunes of any team or player, he added.

Eyeing a 300 per cent growth in flat panel display television sales and 75 per cent increase in colour televisions, LG had said it would invest Rs 50 crore in marketing initiatives during the cricket extravaganza.

It launched a limited edition cricket series television range in three models.

UNI