Swarovski India looking at top 12 cities by '09

New Delhi, Mar 25: For those with a passion for crystals and a magnanimous heart to lighten their pockets easily, Swarovski today unveiled its latest collection 'Wonders of the Sea' and announced plans to have 30 shops across India by 2009.

The company in the gifting, fashion accsessories and home decor business has a presence in six cities, including the metros, all over the country with about 13 shops.

''Looking at the growing popularity of Swarovski crystals in India, we will set up more shops here to reach 30 by 2009. We will we be in the top 12 cities including Pune, Chandigarh and the metros in the next two years,'' Swarovski India Country Manager (Consumer Goods Business) V Shiv Kumar told newspersons here.

Though the shops will not be company-owned, they will be held by dealers authorised and trained by Swarovski India, he said adding that an average shop is spread across an area of 700-800 square metres.

The new collection -- a trilogy of 'Eternity', 'Harmony' and 'Community' -- comprises of three crystal pieces priced at Rs 22,495 each and together give an impression of an aquarium.

While the Eternity is made up of a turtle and a coral, the Harmony Swarovski encircles two fishes taking honey from a flower.

The third 'Community' Swarovski denotes a trio of fishes.

The world's largest manufacturer of cut crystals turns 20 this year while it came to India in 2001.

UNI