Mercedes-Benz S320 launched for Indian market

New Delhi, Mar 25: DaimlerChrysler India has announced the launch of the latest edition of its S-Class diesel, the S 320CDi L, and the premium Mercedes-Benz CL-Class for the Indian market at the Brand Showcase in Mumbai.

The brand showcase will soon be organised in Delhi, Chennai and Hyderabad over the coming weeks.

The showcase featured the complete range of Mercedes-Benz cars in India such as the debutante S-Class, the CL-Class as well as its other products like the E-Class, the C-Class, and its completely built imported range -- the SLK-Class, CLS-Class and the M-Class.

Also featured was the stately Maybach.

''The idea of the Brand Showcase is to share our enthusiasm about the growth and direction of the company, and to interact with our friends, customers and media in their home-cities'' DaimlerChrysler India Managing Director and CEO Wilfried Aulbur said.

Buoyed by strong sales growth in 2006, the company is looking forward to a significant sales outlook in 2007 powered by a comprehensive portfolio of products, well-entrenched sales-service network and strong traction with local markets.

As a positive step to cater to the demands of the company's India operations, DaimlerChrysler has recently signed a Memorandum of Understanding (MoU) with the Maharastra government for a new plant at the Chakan area in Pune.

There has also been an increasing demand from non-metro cities.

Over the last few years, Mercedes-Benz is attracting younger customers in India -- young entrepreneurs, IT professionals and successful businessmen are increasingly fascinated by the Mercedes-Benz brand.

''To satisfy the aspirations of our customers, we now have easy vehicle loan schemes with longer pay-outs which effectively mean that possessing a Mercedes-Benz is within-reach of our aspiring customers,'' DaimlerChrysler India Corporate Affairs Director Suhas Kadlekar said.

The Mercedes-Benz S320CDi L: for over five decades, the S-Class has signified a special aura, intelligent technology and highest quality. The new S 320CDi L not only continues this tradition, but lends a new meaning to it. As with its predecessor, the debutante introduces technical innovations that make the flagship Mercedes-Benz model an example for others to follow. Pioneering safety features and exemplary comfort are once again the outstanding attributes of the S 320 CDi L.

The new S 320 CDi L also sets standards with its agile handling and offers an even more effortless driving experience thanks to new, more powerful engines. It is replacing a model series which is a leader in the luxury class, with around 5,00,000 units sold all over the world. Indeed the new S-Class gives new dimensions to its theme: ''Heaven can wait'' The Mercedes-Benz CL-Class is characterised by interplay between taut, striking lines and large, tranquil surfaces. This design idiom lends the Coupe a very special presence, underlining the unruffled calm and strength of its unique character.

Other design features which were already have also been reinterpreted in the new CL-Class, keeping alive the great coupe tradition of the Mercedes-Benz brand: for example the fully retractable side windows, whose continuous aperture is not interrupted by a B-pillar, and the large, curving panoramic rear windscreen.

DaimlerChrysler is the only automobile company in India to have completed ISO9001: 2000 certification for its entire dealer network.

UNI