RJ Corp opens 300 'DisneyArtist' stores

Gurgaon, Mar 17: RJ Corp will open 300 'Disney Artist' brand merchandised stores all over the country at an investment of Rs 150 crore over the next five years.

These stores are being launched in India by RJ Corp through a licensing agreement between the group company, Devyani International Ltd (DIL) and the Walt Disney Company India Pvt Ltd.

''We will open 20-25 stores this year in North India and a few in Mumbai entailing an investment of Rs 10-15 crore,'' RJ Corp Chairman Ravi Jaipuria told reporters while opening the first Disney Artist store here today.

He said the company was also in talks with major retail players like Reliance and others to set up such stores in their malls.

The store will target children in the age group of three-ten years, and would provide branded school stationary products like cards, photo album and many more.

UNI