MediosOne partners with Integrid for Indian foray
Hyderabad, Mar 15: Making its foray into Indian market the operating unit of Ybrant and the global internet advertising network provider MediosOne, today announced its business partnership with Integrid Media, the Mumbai based leading integrated media solutions provider.
"The business relationship will place Integrid Media as the exclusive representative of MediosOne in India", Chairman of Ybrant Technologies Suresh Reddy, the parent company of some of the fastest growing digital marketing companies, with which MediosOne is a part, said here.
Partnering with Integrid would give Ybrant a unique access to serve top-brand advertisers, direct marketers and marketing agencies across India.
The Mumbai based Integrid Media would deliver integrated media solutions, allowing advertisers the convenience of a single point for all their media requirements. "This means, insulation from the risks of dealing with several individual or uncoordinated operators, and a heightened overall efficiency".
With 50:50 strategic partnership, the group was looking at atleast 10 to 15 per cent share of the USD 200 million online market in India with internet users in India likely to touch 54 million by March 2008. Ybrant was also planning to file by March end this year the draft to SEBI for its proposed public issue via book building mode. Ybrant which, entering into affiliate marketing along with lead generation, email and search marketing, was planning expansion with proposed acquisition in Eastern Europe and South California in coming months.
Founder and CEO of Integrid Anil Mishra said MediosOne's sophisticated methodologies and tools would bring proven global digital marketing practices to Indian markets and "our services will bring the highest ROI to the Indian Marketer".
"We are excited to enter into this partnership with Integrid. As our partner to exclusively represent sales and publisher on behalf of MediosOne inside of India, we see a tremendous breakthrough into Indian Markets. MediosOne as part of the Ybrant family is leveraging existing relationships inside India, and this new relationship will further muster the strength" CEO of MediosOne Brad Cohen said.