US-based Microchip Tech appoints Tecnomic as Indian distributor

New Delhi, Feb 23 (UNI) Microchip Technology Inc, a US-based microcontroller and analog semiconductors provider, has appointed technology marketing and component distribution firm Tecnomic Marketing Services Pvt Ltd as its authorised distributor in India. Microchip Technology Director (Asia Sales) Joe Krawczyk said Tecnomic was selected because of its ability to service the needs of Microchip's embedded-control customers, and for their in-depth knowledge of the India market.

Tecnomic Chief Executive Officer Suresh Kumar said, ''Our goal is to act as a catalyst to promote vibrancy and growth through a series of activities supporting the user community here in India, and by growing the pool of ready and talented engineers the business community needs to rapidly create robust applications which can be deployed anywhere.'' Tecnomic is headquartered in Bangalore with Southeast Asia headquarters in Singapore.

UNI