Tibre brand shirts launched in Kerala today

Kochi, Feb 14: Coimbatore-based Gangotri Textiles Limited, the company behind the Tibre brand of trousers, today forayed into the shirt segment by unveiling its formal and semi-formal range of shirts.

Speaking to mediapersons after the launch here, National Sales Head Mohan Adiran said the range consists of four collections, Men at work, Brass Tracks, Business Casuals and Dynasty.

He said the shirts created to capture the essence of the refined classic look were priced in the range of Rs 695 to Rs 995.

''The target audience is the ambitious, quality conscious men in 25 to 45 age-group who are always on the move,'' he added.

Mr Adiran said the company which was on an expansion spree and has recently opened a fully integrated textile complex with state-of-the-art technology for spinning, weaving and processing near Coimbatore.

UNI