Dravid to endorse Sansui TVs

Bangalore, Feb 13 (UNI) Television major Sansui has signed Team India Cricket Captain Rahul Dravid as the brand ambassador for its range of television and home theatre systems.

An aggressive multimedia campaign would be launched across all media platforms with the cricketer endorsing its products, a company release here said today.

Sansui Director Anil Khera said ''it has always been Sansui's vision to bring the best in entertainment technology to the country.

With this campaign, we are charting a new path of sustained precision, quality and constant innovation.'' The company would use the qualities of solidity, integrity and humanity associated with Dravid for communicating its own brand values. The endorsement deal synergises the characteristics of Sansui Television with Dravid like precision, preformance, reliability and constant development, the release said.

UNI