Nadiadwala's entertainment company sets up office in Fox Studios

Mumbai, Feb 1 (UNI) Filmmaker Sajid Nadiadwala's entertainment company, Nadiadwala Grandson Entertainment (NGE) Pvt Ltd, one of the oldest film production banners in the metropolis, has set up an office at Fox Studios in Australia for its forthcoming project 'Heyy Babyy!'.

''It is a privilege for NGE to be the first Indian company to be associated with Fox Studios for one of its forthcoming ventures. The studio is simply the most advanced with the best integrated production facilities,'' Nadiadwala said speaking from the sets of the film recently.

He said ''Though content will always drive our foray into films, our company would always like to support our talented technicians with the best facilities for the changing needs of our audience. And the schedule is going through Hollywood precision.'' ''There is a buzz about our Industry that is unmistakable and the globalisation of Brand Bollywood and adopting the highest standards will make us global. NGE believes in putting systems and processes in place to support this creativity,'' he said.

NGE is shooting its current film 'Heyy Babyy!' extensively all around Australia. The film is being supported by New South Wales (NSW) Tourism and NSW Government along with NSW Film&Television Office (FTO), Nadiadwala informed.

'Heyy Babyy!' is the biggest multi-starrer Bollywood film to ever come to Australia, he said.

''Fox Studios, Australia provides filmmakers from around the globe with the most advanced, integrated production and post-production environment. We have been home to many highly successful US films and now welcome our first Bollywood film to the lot. Our ongoing relationship with Mr Nadiadwala's production office through his Australian line producer Temple, based at the studio, will no doubt result in a successful experience for this production,'' Fox Studios, Australia CEO Nancy Romano said who was also present on the occasion.

Australia India Film Council chairman and Line Producer Anupam Sharma said ''This is by far the most prestigious Bollywood film to shoot in Australia, and it is a delight to see the Indian film industry flag fly in the midst of Fox Studios.'' He said Bollywood, the populist name given to Indian film industry, is the biggest film industry in the world, churning out the maximum number of films a year with an audience of 1.3 billion around the world.

The Australian government and private agencies have been actively pursuing more trade and relations with Bollywood and 'Heyy Babyy' is one of the biggest results of this drive.

Australia has more than 130 million dollars worth of India centric projects, with development investment from NSW FTO, Australia Film Corporation (AFC) and Film Victoria, he added.

UNI