TI Cycles launches in-built test track store

Chennai, Jan 29: Leading Cycle manufacturer TI Cycles of India, part of the Rs 7,340 crore Murugappa Group, today launched their 'unique' bicycle and fitness equipment store 'BSA GO' in the city with in-built test track for the customers.

A premimum store for all bicycling and fitness equipment requirements, 'BSA GO' aims to promote cycling as a health and lifestyle option to discerning consumers.

While inaugurating the outlet, Murugappa Group Director A Vellayan said "with changing retail landscape and consumer shopping habits, it is necessary to re-difine the bicycle shopping experience in the country.

"The 'BSA GO' store would display a wide range of BSA and Hercules brands of bicycles," he said adding "the trained store staff could help customer choose the right bike." Mr Vellayan also mentioned that another important feature of the store was the consumer could not only 'touch and feel' but also 'try' the bikes of their choice on the test track.

UNI