Salaam-E-Ishq grosses over USD 11 million in opening week

By Staff
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Google Oneindia News

Mumbai, Jan 29 (UNI) Eros International today announced that their latest Bollywood star-studded extravaganza, Salaam-E-Ishq, which was released worldwide on January 25, has become a runaway box office success grossing over USD 11 million in its opening week.

In UK, the box-office collections exceeded that of Adlabs's 'Krishh' and 'Guru' and UTV's 'Rang De Basanti' and 'Don' for the same period, an Eros press release said.

In line with the company's strategy to broaden the audience for Bollywood films beyond the expatriate community, Salaam-E-Ishq was released with local language subtitles in markets like Germany, Belgium and Holland through mainstream multiplex chains.

President (India) of Eros International Sunil Lulla was jubilant.

''We are delighted with the audience response to Salaam-E-Ishq.

Our strategy is a combination of leveraging our distribution network and marketing muscle globally and looking for opportunities to open new markets. We remain focused on this core thread of our business and are excited about our release pipeline,'' he said.

After the success of 'Omkara' and 'Salaam-e-Ishq', Eros's global release pipeline up to March 2007 includes Vidhu Vinod Chopra's 'Eklavya', Vipul Shah's 'Namastey London', Amitabh starrer 'Chinni Kum' and Aishwarya Rai's 'Provoked'.

UNI

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