Reliance Fresh to invest on retail business

By Staff
|
Google Oneindia News

Chennai, Jan 24: The Reliance Fresh, a retail chain of the Reliance Retail Ltd, would invest Rs 25,000 crore across the country in the next four to five years on retail business.

After opening 12 pilot Reliance Fresh stores in the city here today, Food Business of Reliance Retail Ltd president and chief executive Gunender Kapur, said they were focusing on competetive offerings to Indian consumers across several verticles in diverse geographies through multiple formats.

This would be achieved on an integrated platform with world-class supply chain, logistics and information technology infrastructure.

He said after a phenomenal response in Hyderabad and Jaipur, the company was launching pilot stores here.

There would be job opportunities, both direct and indirect, to atleast one million people. It would also open such stores in all important urban, semi-urban and rural areas to attract all income groups.

Besides, it would continue to offer its membership and loyalty programme, 'Reliance One', to deliver customised benefits to frequent shoppers.

The customers could become members instantly in the store as they can score one point for every Rs 100 purchase they make, he said.

Mr Bhavdeep Singh Chief executive Reliance Fresh said the retail offering would deliver a win-win partnership between farmers and customers with unmatched affordability, quality, choice of products and services.

Within three months of launching its first venture in Hyderabad, and four more stores last week, Chennai is the second city in South India. The 'Reliance Fresh' opened seven stores in Jaipur last month. Now, there are 40 stores in Hyderabad, Jaipur and Chennai, he added.

Mr M Balachandran Chief Mentor of the Company said they were planning to open similar stores in atleast ten locations including Madurai and Coimbatore.

It was also proposed to set up 40 collelction centres in rural areas to procure vegetables and fruits and transport the same to the centralised distribution centre here. After cleaning and packing, the farm produce would be sent to stores.

UNI

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