Godrej launches Good Knight variant

Chennai, Jan 18: Bollywood diva Rani Mukherjee will be the brand ambassador for the new 'Good Knight Advanced Activ + System' launched by Godrej Sara Lee Limited.

The launch would showcase the new vibrant face of Good Knight, which was captured by the redesigned logo and a modern joy-filled packaging, Company Vice-President (Marketing) Ashutosh Tiwari told a press conference here.

The new system had a unique machine with two power modes. The normal mode was for normal day-to-day working, while the unique Activ + mode worked along with new TFT (Transfluthrin) formula in the bottle to give double the power when needed.

TFT was not only a unique and more effective solution sourced from Germany but was also one of the safest, he said.

The Activ + System was reasonably priced at Rs 125, while the Activ + Cartridge refill cost Rs 54.

Commenting on the launch, Godrej Sara Lee Managing Director A Mahendran said the product showcased technological solutions that had been devised on the basis of significant co-creation work along with consumers.

UNI