Adventity to use fund from NVP to expand market

Hyderabad, Jan 17 (UNI) Adventity, provider of finance-focused and highly differentiated, strategic Knowledge Process Outsourcing (''KPO'') and Business Process Outsourcing(''BPO'')services, announced today that it has secured million from an investment group led by Norwest Venture Partners (NVP), a global technology venture capital firm.

Adventity would use this funding to expand its market presence and infrastructure, further build out its innovative service offerings and increase business development efforts, a company release here tonight said.

As part of the investment, Promod Haque, Managing Partner at NVP, would join Adventity's board of directors. This NVP-led investment represents the first Institutional round of funding for Adventity.

Adventity's significant domain expertise had enabled the company to offer the most comprehensive and highly differentiated services across its business lines and create a leadership position.

Adventity's offerings included the high-value financial research and analytics services to the global investment banking, research and asset management markets, an end-to-end India-based off-shore mortgage origination and processing service for the US market.

Adventity's offerings also included a technology-independent outsourced revenue accounting service to the international airline industry, the comprehensive, turn-key credit, debit and loyalty cards programme management and transaction processing ''service bureau'' for the Asian market.

''To move up the value chain, India needs to be focused on offering high-value, high-impact differentiated services that require deep domain expertise and provide significant barriers to entry.

Adventity is a perfect example of a next-generation services company that fits this description, and it has been a rising star since the company's inception in 2003." Adventity's innovative services and the strength of its management team wee driving the company's phenomenal growth,'' added Mr Haque.

UNI