A new initiative termed 'Mobile Bollywood' unveiled in Mumbai

Mumbai, Jan 15 (UNI) Roamware and Hungama Mobile today joined forces with the GSM association (GSMA) to announce the launch of a 'Mobile Bollywood initiative'.

The initiative aims at creating short movies tailor-made for mobile devices, in an effort to introduce the world's largest film industry in mobile devices all over the globe.

In collaboration with the GSMA, Hungama mobile and Roamware have teamed up with Bollywood director Sanjay Gupta to premiere three short movies for the mobile medium. These films will be premiered at the GSMA's GSM world Congress to be held in Barcelona from February 12th to 15th.

It is worth mentioning here that Bollywood today is the world's largest movie industry producing more than 1,000 movies a year with an audience of more than 2 billion viewers across 127 countries.

''Hungama mobile has been instrumental in promoting Bollywood in the wireless world. It also has world wide exclusive rights to over 70 per cent of Bollywood content,'' Managing Director and CEO Hungama Mobile Mr Neeraj Roy observed.

''Bollywood has a massive presence in the world movie's industry and South Asia represents the fastest growing mobile market in the world'', Mr Sanjay Gupta, the maker of films like 'Kaante' and 'Musafir' noted.

''Indian cinema is now dubbed in over 35 languages and accounts for as much as 18 per cent theatrical business in markets such as UK.

India is not only the youngest nation in the world but also has the highest mobile user in the world. People might not have the patience to watch a 3 hour film on mobile but would like to see a 8-10 minute film,'' Bollywood actor Dia Mirza added.

UNI