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Toyota Motorsport partners with Kingfisher Airlines

By Staff
Google Oneindia News

New Delhi, Jan 14: Kingfisher Airlines has announced that it hadinked a multi-year partnership deal with Toyota Motorsport GmbH to bean official partner of the Toyota F1 Racing team.

With the signing of this deal, Kingfisher Airlines enters thehigh-profile Formula 1 circuit and will be designated as officialpartner for the Toyota Racing Team of the Cologne-based ToyotaMotorsport GmbH.

Rated as one of corporate India's biggest overseas brandpartnerships, the deal will initially be for a period of two yearscommencing with the 2007 racing season.

The deal also marks the largest sports partnership programme sofar for the 21-month-old Kingisher Airlines. This partnerhsip alsomarks the first time ever that an airline based out of India haspartnered on this scale with anyone in the F1 circuit worldwide.

The deal was inked just ahead of the official unveiling ofToyota's long-awaited 2007 challenger, the TF 107 at Cologne's Expo XXIexhibition grounds, in the team's home town. Drivers Ralf Schumacherand Jarno Trulli were both present at the unveiling of the car.

The announcement was made by Kingfisher Airlines CEO Vijay Mallya and Toyota Motorsport president John Howett.

Starting from the next Grand Prix, the distinctive Fly Kingfisherinsignia-one of the most recognisable brands in India and the world,will feature prominently on the TF107 Formula 1 racing cars at raceevents across the globe.

The Fly Kingfisher insignia will also appear on the drivers'helmets and overalls, as well as all corporate branding platforms.


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