Providing value proposation should be focus of business strategy

By Staff
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Google Oneindia News

Bangalore, Jan 8 (UNI) Providing value proposition to the Customer should be the focus of any business strategy to achieve growth and maintain its sustainability, Great Lakes Institute of Management Founder and Honorary Dean Prof Bala Balachandran said.

Addressing the inaugural session of a week-long Annual Residential Program of the All India Management Association (AIMA)here last night, he said that India has a bright future to emerge as the world's economic super power by 2030 and to achieve it there was a need to evolve a business strategy which aimed at Customer centricity for profitable growth.

He said that India has everything to create wealth, sustain and distribute it to all and it can be achieved through stimulating and promoting value to the customers and the youth can play a major role in achieving it. Strongly advocating the cause of building the customer centric culture in the country for the sustained growth Prof Bala Balachandran said that it was the customer who decides the value-proposition and the business houses excels by understanding it and deliver the same.

Air Deccan Managing Director Capt Gopinath, in his inaugural address, said that with the ushering of economic reforms in the country there is a need to build business strategy demonstrating inclusive democracy which is economically and ecologically sustainable. There is also a need to integrate the unconnected parts of rural towns to metros and metros themselves and then only we can have equitable economic growth. ''Any business module that is going to be build to tap the potential should be on the Indian Context otherwise success can not be seen'' he added.

Outlining the success story of Air Deccan, Capt Gopinath said that the company had witnessed the growth and sustainability after careful building of the business strategy tailor-made to their needs and aspirations.

Leading representatives of corporate India and Management gurus participated in the AMP-2007. Distinguished professors from leading Business Schools of USA including Prof Seenu V Srinivasan, Prof Hayagreeva Rao, Atholl McBean Professor from Stanford University will deliver lecture on various subjects during the week-long program.

UNI

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