Blackberrys to launch Autumn Winter collection

Hyderabad, Jan 5: Blackberrys, a men's clothier brand, will launch its new Autumn Winter 2006 collection at a fashion show in Chennai on January eight.

In a statement here today, Company General Manager (Marketing&Sales) Badal Chaudhry said 'we chalked out a major extension plan last year and were moving in each direction across the country for a vertical and horizontal growth.

We covered Eastern India last year and now we have come to South.

To capitalise on the increasing popularity of Blackberrys brand, we were expanding our markets.

The expansion would mean more brand stores and also having expanded presence in the multi-branded outlets in key markets in South India.' The company which posted Rs 120 crore business last year with its Eastern India foray had chalked out aggressive market plan in Southern India this year to have prominent presence in all the leading markets of Chennai, Bangalore and Hyderabad.

It will also unveil a new premium collection called B&B--B&B, a line of exclusively designed luxury trousers to 'reflect class and style'.

UNI