Philips introduces Ambilight full surround TV

Bangalore, Dec 21: Taking television viewing to new heights consumer electronics giant Philips Electronics India has launched new four sided ambilight flat TV display using its patented ambilight back light technology.

Philips Electronics India General Manager for CTV marketing, Shaiulesh Prabhu told newsmen here that the features of the new television included dramatic colour and light effect on the entire screen to draw consumers even deeper into action,.

He said the TV was industry first that provided continuous band of dynamic lighting to immerse viewers more than ever before, the surround light effect allowed viewers enjoy visual extension from all sides of the screen while creating a more relaxing entertainment experience by reducing eye strain.

The new TV was available in two models with the cost being Rs 1.15 lakh for low end 32 inch model and Rs 2.5 lakhs for high end 42 inch model. the high end model also has a USB port.

Replying to questions, Mr Prabhu said that the company year sold 10,000 flat lcd tvs in the country with the market size being 200,000. For 2007 he said the Company planned to have a share of around 50,000 with the market size growing to 400,000.

UNI