Moser Baer forays into entertainment space

New Delhi, Dec 21: Moser Baer India Ltd today announced launch of a new initiative in content distribution, through the Indian home video market with titles in 10 languages.

The new initiative will release titles in Hindi, Tamil, Telugu, Malayalam, Kannada, Bhojpuri, Marathi, Bengali, Gujarati and Punjabi languages.

With 18 carrier and forwarding agents (CFAs), 400 distributors and a sales force, this division will also set up owned and branded outlets at about 300 locations in addition to its alliances with large format stores.

''This initiative represent an opportunity to leverage our optical media strengths in patented and proprietary technology, capacity and costs enabling us to offering high quality titles at very attractive price points between Rs 28 - Rs 34 for VCD/DVD. I believe that at these price points we will redefine the home video market in India,'' said the company's Group chief financial officer (CFO) Yogesh Mathur.

The company will release video content on DVD and Video CD formats using its proprietary and patented technology which enhances quality and significantly reduces cost.

The company's new division is in final negotiations to acquire copyrights/exclusive license of more than 7,000 titles in all major Indian languages which comprises a third of all movies produced till date in India.

UNI