BIG 92.7 FM launched in Kashmir

Srinagar, Dec 18 (UNI) BIG 92.7 FM, the first private FM radio station to be heard over Srinagar air-waves, was launched from here today, thus giving the people of strife-torn Kashmir a new form of entertainment.

A company release here said the launch by Adlabs Films Ltd was part of the company's endeavour to make the channel available in untapped cities of India, thus making these a part of the nationwide BIG FM radio revolution.

Having bagged licenses to roll out in 45 centers across India, the radio station was already creating waves in metros of Hyderabad, New Delhi, Chennai, Bangalore, Kolkata and Mumbai, the release said.

With an aim to touch 200 million listeners which is every fifth Indian across the country, every third urban Indian and every eighth Indian in rural areas, BIG 92.7 FM is on its way to grab the pulse of the Indian populace, it added .

The programme on BIG 92.7 FM would be based on extensive research and in-depth analysis of preferences of the people of Kashmir.

The release said the programmes on the radio station would not only offer local flavour and city-connect through relevant content and interesting information and updates, but also play music, which appeals to local tastes.

A strong infrastructure support has been put in place to ensure that the information was not only relevant, but highly credible.

It said radio Jockeys on BIG 92.7 FM will have a strong appeal and recall among listeners and trigger high aspiration among them.

To ensure appeal with its listeners, BIG 92.7 FM has signed on none other than Abhishek Bachchan as its Brand Ambassador.

Commenting on the station's entry in Kashmir, BIG 92.7 FM COO Tarun Katial said with the launch of six stations, they have been receiving encouraging responses from all over India and expressed confidence of it from Srinagar too.

''We are excited since we are the first radio station to open doors to new form of entertainment for the people of Kashmir.'' He said BIG 92.7 FM will offer unique and relevant content that only a medium like radio which is live, 24x7 and local, can offer.

''The programming mix of the station has been put together after much research and understanding of our listeners' requirements. It is our aim to create content that is relevant, credible and has an aspirational value to listeners. We are completely geared and excited to entertain the people of Kashmir,'' Mr Katial added.

With all its offerings put together, he said BIG 92.7 FM promises lesser clutter and richer reach by offering a supper combination of wider coverage and better frequency.

UNI AG VD HT1948