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Metrosexuals snap up cosmetics in China

Written by: Staff
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BEIJING, Dec 5 (Reuters) Urban Chinese men spend 8.6 minutes a day gazing at themselves in the mirror and shell out 80 yuan a month on beauty products, Xinhua news agency reported today, citing a survey.

Men in Beijing and the financial centre of Shanghai were neck-and-neck on whose residents were most vain.

Those in the capital spent the most money on cosmetics -- an average of 119 yuan a month -- but those in Shanghai looked in the mirror the longest -- about 17 minutes a day.

The survey of men aged 18 to 60 in seven major Chinese cities was conducted jointly by Horizon Research Consultancy Group and a Shanghai fashion and media company, Xinhua said.

Chinese consumers are becoming increasingly image conscious as they grow wealthier, with plastic surgery and sales of beauty products booming.

REUTERS SHB BD1342

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