NDS to start its operation in Mumbai

Mumbai, Dec 4 (UNI) NDS, one of the leading providers of technology solutions for digital pay TV, today unveiled its plans to increase its presence in India with the opening of a dedicated sales and support operation in Mumbai.

''NDS has a research and development facility in Bangalore for over five years, which has grown to nearly 600 employees'', NDS Group plc Chairman and CEO Dr Abe Peled told reporters here.

''NDS Bangalore is pivotal in our ability to roll out state-of-the-art technologies such as advanced middleware solutions, digital recorders (DVR) and interactive TV applications to some of the world's largest broadcasters'', Dr Peled said.

''The opening of the NDS Mumbai office is in recognition that the Indian market itself is ready for the wide scale deployment of digital pay TV'', he said.

''NDS end-to-end systems currently support the Tata Sky direct to home (DTH) service and Hathway Cable and Datacom digital cable TV operations'', he added.

''Tata Sky, the 80:20 venture between Tata and News Corporation's Star, launched a Ku-band DTH service across India in August 2006.

NDS end-to-end systems are deployed by Tata Sky to offer an unprecedented range of digital and interactive TV services that give their subscribers greater choice control and convenience'', he said.

''The NDS systems include NDS Video Guard conditional access solution (CAS) Media Highway middleware and a bouquet of interactive TV applications, including electronic programme guide (EPG) for viewer navigation'', he added.

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