Bharti Airtel joins with Google to offer search svcs on mobile

Mumbai, Nov 30 (UNI) Bharti Airtel Ltd has forged a strategic partnership with Google to set up new grounds in mobile search and help redefine the mobile internet in India.

As part of the agreement, Airtel will bring Google search to the Airtel Live mobile WAP portal, the company informed BSE. Google will also incorporate advertising through its Mobile Ads product on the Airtel Live mobile portal.

The Google search engine on Airtel Live mobile portal will enable Airtel users to use the Google search engine to easily access content. Google will power searches on Airtel Live in two areas - on net (rich content on Airtel Live) and off net (Internet on Mobile).

Airtel Live has over 50,000 exclusive pieces of content including information like news, stock ticker and sports scores and downloadable content like games, music, video clips and wall papers.

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