Havell's unveils rural marketing plans

Chandigarh, Nov 29 (UNI) With a strategy to expand its market share in rural India, Havell's India Limited, a leading electrical and power equipements manufacturing company today rolled out 14 dedicated and branded vans to cover 44 districts in the states of Punjab, Himachal Pradesh and Jammu and Kashmir.

''Our long-term commitment to the rural segment allows us to invest in these markets with confidence, knowing that we can reliably provide our customer with the product choices they need,'' Havell's Assistant General Manager DK Gupta told newsmen here.

In order to enter the rural area, masses would be educated about the energy saving devices of the company, Mr Gupta said.

He said,''70 per cent of the population lives in rural India and this segment, commonly referred to as the 'bottom of the pyramid', presents a huge opportunity for the company.'' The one of the largest electrical and power equipment manufacturing company deals in building circuit protection, industrial and domestic switchgear, cables and wires, energy meters, fans, luminaries and modular switches.

UNI DP JMK SRS BS1637