ESPN-STAR lands EPL Broadcast, Mobile and Internet Rights for SAsia

New Delhi, Nov 29 (UNI) After landing the English Premier League rights for 12 key South East Asian countries, ESPN STAR Sports has extended its agreement and bagged the right to broadcast 370 matches per season throughout India, Pakistan, Sri Lanka, Nepal, Bangladesh, Bhutan, Mongolia and the Maldives via television, broadband and mobile technologies.

''Our Company has been the catalyst for increasing the popularity of the EPL in India, ordinarily a cricket crazy nation. Our world class studio shows, intensive marketing campaigns, and localisation efforts including the introduction of Hindi commentary have made the EPL a highly watched sports property,'' Jamie Davis, Managing Director of ESPN STAR Sports said.

''We are very excited to continue our efforts to deliver the best of English football to the growing breed of football fans across India and the subcontinent. Our strong relationship with the FAPL has been built on our commitment to grow the EPL brand via live matches and over 400 hours annually of original, football programming,'' he added.

''Through our television channels, our website www.espnstar.com, and our wireless platform mobileESPN, ESPN STAR Sports delivers sports into the lives of our viewers any time, any place through any pipe and any device. This renewal maintains our position as Asia's Number One Sports Broadcaster,'' added Mr Davis.

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