Cottons more than just a passing fad

Kolkata, Nov 25 (UNI) With a number of fashionable and comfortable fabrics coming up in the global market, cotton fabrics are losing their sheen off late, according to Cotton Council International(CCI).

In order to generate awareness about the benefits of cotton and its uses, the CCI, along with Indian Cotton Council started a campaign 'Cool with Cotton' here today.

The campaign, kicked-off in New Delhi recently, would also make its presence in Mumbai, Bangalore and Chennai.

''No matter what and how many varieties of fabric one has in his wardrobe, nothing can be replaced with a pure cotton cloth,'' said popular Tollywood actress June Malliah while inagurating the campaign here.

''I like to wear cotton but its too costly and difficult to maintain. So we prefer chiffon and georgets and even Lycra.But if we get a cotton that won't have wrinkles then I think its the best wear one can have,'' a customer at the campaign said.

People often hesitate to buy and wear cotton due to several problems associated with the fabric like--why cotton fabrics shrink? How can we have wrinkle free cottons? Why is the price of cotton high? And how can we distinguish between cotton and linen? This campaign would help them to solve their querries, Cotton Council Internation(South Asia) manager Agnieszka Fijol said.

''We want to eradicate the notion that cotton is only a summer wear. It is the only fabric which one can wear in all seasons and is very eco-freindly,'' Mr Fijol said.

The campaign would also help the government revive the sick cotton industries. India has a favourable climatic condition for cotton farming and could be the largest producer of cotton textiles if worked out properly, he said.

The campaign which would be held tomorrow and again on December second and third, would enlighten the people on uses, benefits, care tips and fashionable trends of cotton.

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