Airvoice's 'HapAd' to cater Ad, communication ind

Chennai, Nov 22: Tamil Nadu- based Airvoice Infocom, a solution providing company, today announced the development of "HapAd", an innovative product, which would create a revolution in advertising and communication industry.

Addressing a press conference here, Airvoice Managing Director and the brain behind the product R Sivakumar said the product was designed to transmit advertisements through mobile and landline phones, purely on optional basis.

It would be a boon to advertising companies, service providers and phone users, he said, adding while the advertising companies could directly hit the target groups, the phone users could save money by listening to the advertisements and the service providers could get their share of commission by transmiting the ads.

He said the company had obtained patent for the product on September 19, 2006, which ensured advertisement via telephones and handsets with user request.

"Our method affords advertisers an opportunity to present very targeted and time-sensitive information that is interest to the users," he said.

The product was well received by small and medium size companies and Airvoice was still in the process of exploring the market for the new product. The product would be launched soon after studying the market, he added.

UNI