PepsiCo buys Naked Juice from North Castle
NEW YORK, Nov 21 (Reuters) PepsiCo Inc., the world's No. 2 beverage company, said on Tuesday it will buy premium juice maker Naked Juice Co. from private equity firm North Castle Partners for an undisclosed amount.
Naked Juice, maker of all-natural juices and smoothies, has sales of more than 0 million, Pepsi said.
This is the third North American acquisition this year for the snack and drinks company, which is trying to expand its portfolio of good-for-you items as health-conscious consumers cut down on sugary soft drinks and traditional snack chips.
Earlier this year PepsiCo, which also owns Frito-Lay and Quaker Oats, purchased Stacy's Pita Chips and IZZE Beverages, which makes sparkling juice drinks.
PepsiCo shares were up 5 cents at .55 on the New York Stock Exchange.
REUTERS SBA DB2112


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