Cellebrum unveils 'miTune BGM' with ICE 365

New Delhi, Nov 21 (UNI) Cellebrum, value-added service (VAS) provider today launched 'miTune Background Music (miTune BGM) for the subscribers of spice telecom in association with UK-based mobile service provider ICE 365.

''miTune BGM will assist Spice achieve a healthy growth. We have recently obtained a copyright for BGM and have also enhanced the product, thus extending our user base,'' Cellebrum COO Saket Agarwal said.

Targeting the age group of at 18-35 the main purpose of the service is to personalise each call, Mr Agarwal said.

''Through this service we hope to redefine a customer's mobile experience by clubbing his/her communication as well as entertainment needs, thereby making the mobile phone a true representative of its user's personality,'' ICE 365 Group President Paul Shoker said.

miTune BGM application will further enhance the customers experience to use background music service, Mr Shoker said.

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