An Idea to increase subscriber base

Hyderabad, Nov 21 (UNI) Targeting youth especially those with higher disposable income to expand subscriber base of Idea Cellular Ltd, its sister concern Birla Sun Life Insurance (BSLI) today announced that mobile phone customers of Idea would now get Group Term Insurance Cover.

Claimed to the first of sorts, the scheme will provide Idea Cellular subscribers between 18-35 years free life insurance cover of Rs 10,000 for one year.

The two Aditya Birla Group Companies - BSLI and Idea Cellular Ltd -- said the creation of a strategic alliance encompasses various multiple joint activities and promotions to provide value added services to their individual customer base.

Subscribers will can download a dialer tone from an exclusive bouquet especially created for the alliance based on ''the concept of life.'' ''With the download and after providing certain basic details over SMS, customers will receive a free life insurance cover for a period of one year,'' BSLI Director S K Mitra told the media here.

Currently 19 per cent of BSLI policies are of middle youth in the 22-28 year age group. The company's asset base currently is Rs 520 crore.

Idea Cellular Ltd Managing Director Sanjeev Aga said the alliance will provide existing one crore subscribers in 11 circles an attractive bonus and also offer a compelling proposition to new subscribers. The company had licence for operation in another two circles.

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