• search

Birla Insurance signs Kapil Dev as brand ambassador

Written by: Staff
|

New Delhi, Nov 20 (UNI) Private life insurer Birla Sun Life Insurance today signed cricketer Kapil Dev as corporate brand ambassador to grow its brand recall as it goes national in its distribution reach.

''We believe that our association with Kapil Dev as our brand ambassador will help us connect to the grass-root level and create trust in a shorter period of time,'' Aditya Birla Group Director (Financial Services) S K Mitra said.

As a brand ambassador, Kapil Dev will play a key role in the brand and product marketing and promotional activities, he added.

Birla Sun Life Insurance is a joint venture between the Aditya Birla Group and Sun Life Financial, Inc and has a business distribution network spread across 1,000 towns and cities of the country.

UNI SBA PKS ND2014

For Daily Alerts

For Breaking News from Oneindia
Get instant news updates throughout the day.

Notification Settings X
Time Settings
Done
Clear Notification X
Do you want to clear all the notifications from your inbox?
Settings X
X
We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Oneindia sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Oneindia website. However, you can change your cookie settings at any time. Learn more