Pens Int PVT Ltd launches new range of products

Chennai, Nov 15 (UNI) The city-based GM Pens International Pvt Ltd, the exclusive licensee of Reynolds for India and SAARC countries, today launched Dymo range of products in the country.

DYMO, owned by the US-based Sanford Group, offers labelling solutions for homes and offices to organise work and help increase the productivity.

GM Pens International Director I Mahendran told reporters that the labelling embossers ranged from ones that produce alphabetical and numeral stickers to products that make address and CD labels.

The target customers were homemakers who wanted to organise their home needs as well as professionals who operated their own businesses, he said.

He said the products would be distributed through 1,600 stockists, the strong distribution network of GM Pens. The company was also setting up a separate sales team to market the Dymo range.

It would also be made available across leading outlets that sell office and lifestyle-related products, he added.

Stating that labelling was a huge latent market in India, Mr Mahendra said the Company had a sales target of Rs ten crore for next year.

The price of products ranged from Rs 200 to Rs 9,000, he added.

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