HLL comes forward to wash crippling stigma

Kolkata, Nov 10 (UNI) Even washing dirty linens at homes and in public can go a long way in helping the street urchins.

Hindustan Level Ltd. (HLL) with its popular detergent Surf Excel had initiated a public campaign, Surf Excel 10/10, as a drive to raise funds for the underpriveleged children, in Kolkata, Chennai, Mumbai, Delhi and Bangalore.

HLL is in the city with its brand ambassador Anupam Kher for this noble cause to raise funds for the education of the students at Udayan, an NGO working for the children affected with leprosy.

Talking to the newsmen here today, HLL Marketing Manager for premium fabric wash Priya Nair said children should have a gratifying childhood and no stains should come in their way of education.

Comparing the crippling stigma associated with the deprived ones as the stains, Mrs Nair said, '' By washing the stains we can pave way for these children to lead a stainfree life.'' ''HLL has tried to sensitise the public to come forward and help these children and I am proud to have been the first person to have sent the first SMS for these noble cause,'' Mr Kher said.

As per the drive , every Surf excel packet has a stained cloth which reveals a score and when SMSed to 455, the amount goes to the fund being raised for Udayan, Mrs Nair said.

'' If by washing stains we can wash the stains of these deprived children then I feel dirt is good,'' Mr Kher said in an emotional tone.

UNI PP KK/SRC149