Oracle to reach SMBs via CRM

New Delhi, Nov 8 (UNI) Aiming to tap the rapidly growing IT solutions market in small and medium businesses (SMB), California-based enterprise software company Oracle today announced it will ramp up operations to increase its customer relationship management (CRM) service from the current 50 in India.

The company has unveiled its strategy to help Indian organisations transform into customer-centric organisations to achieve increased competiveness.

''We are extending our position in CRM by helping customers across large, medium and small businesses and transforming them into customer-centric organisations,'' Oracle Asia Pacific's CRM business Vice President Will Bosma told reporters here.

About 60-70 per cent of the IT expenditure in the country is expected to come from the flourishing SMB segment, which is growing at 20 per cent per annum, and in order to service these requirements, there is a need for solutions to keep pace with their growth requirements, Mr Bosma added.

Oracle South Asia Senior Director CRM Surya K Bhardwaj said that a rapid growth in the call centre business and the intense global competition are the key drivers for CRM in India.

There are 30,000 live users across various industries including banking, insurance, manufacturing, consumer products and others and the number is likely to increase by means of cleary defined product support and a development roadmap to enable customers derive significant long-term value from their CRM investments.

''CRM is critical to the sucess of our business in India. We have chosen Oracle CRM to manage our interaction with our one million customers better and to ensure higher insurance policy renewal,'' IFFCO TOKIO Executive Vice President UC Dubey said.

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