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Aspect Software bags AP Frost

Written by: Staff
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New Delhi, Oct 23: Aspect Software Inc has bagged the 2006 Asia Pacific Frost&Sullivan Growth Strategy Leadership Award for its outstanding achievement in the Asia Pacific contact center applications market.

The award recognises Aspect Software for its implementation of unique and innovative strategies to penetrate the market and acquire new customers in 2005.

''By developing and deploying contact center products and services, maintaining strategic partnerships with channel partners and adopting an acquisition strategy to create a complete contact center offering, Aspect Software has emerged as a major player in the Asia Pacific contact center market registering strong year-on-year growth in 2005'', said Aspect Software VP, Asia Pacific and West Asia Pramod Ratwani.

The Aspect Software product and service offerings in the automatic call distributor (ACD), computer telephony integration (CTI), dialer and workforce management space witnessed a growth of 20.4, 21.4, 27.0, and 20.7 per cent respectively.

Aspect Software is currently expanding its focus on the hosted contact center space by offering products, like Aspect EnsembleProT, that enable multi-tenancy functionality.

The company has secured a contract with Telstra in Australia and is looking to develop partnerships with other service providers in New Zealand, the Philippines and India. The company continues to emphasise on its service offerings - professional, educational and technical.

Towards enhancing its brand name in Asia Pacific, Aspect Software has been actively partnering with organisers of conferences, exhibitions and conventions. While countries such as India, South Korea, the Philippines and Australia are its core markets, it also seeks to strengthen its foothold in other ASEAN countries such as Malaysia, Singapore and Indonesia.

UNI

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