Weston expands operations; targets 50% domestic growth

New Delhi, Oct 22 (UNI) Facing stiff competition from foreign firms, domestic player Weston has drawn a long term plan to recapture the consumer electronics market by lining up new products and executing new marketing strategy.

The company has set up marketing operations in Karnataka, Maharashtra, Madhya Pradesh, Asom, Orissa, Tamil Nadu and Gujarat.

''Targeting a growth of 50 per cent in the domestic market this year, the company has drawn a long term plan to foray into the Western and South India market including Maharashtra, Karnataka and Gujarat,'' says Weston Vice President Sunil Sethi.

Weston's present major market areas are North and East India.

The company will soon launch its new range of products in Maharashtra and Karnataka including Temp 14, a TV with temperature meter, SAT 20 with satellite (Direct to Home) facility.

The company has drawn a Chinese model of marketing plan by mass producing low priced quality products.

In addition, it has set up two new manufacturing units at Dehra Dun, Uttaranchal, adding to the company's seven units including two each in Mohali and Noida and one in Jammu.

The total production capacity of Weston in these seven units is 1.7 lakh products per month.

Besides, the company exported more than three lakh colour televisions to various European and Gulf countries including Germany, France, UK and West Asia in the last couple of years.

UNI KR PV BD1701