TI Cycles launches 'BSA Go' in Noida

New Delhi, Sep 29 (UNI) Chennai-based 1.6 billion dollar Murngappa Group owned TI Cycles of India (TICI) today launched a bicycle and fitness equipment store, BSA Go, in Noida.

''With the changing retail landscape and consumer shopping habits, we believe that it is necessary to re-define the bicycle shopping experience in the country. The BSA Go store aims to do this and also set a new benchmark that is o at par with international stores,'' TICI's President G Ramprasad said.

The new store will deal in BSA and Hercules brands of bicycle along with high-end fitness equipment and accessories.

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