Yahoo launches search mrk solutions for India

Mumbai, Sep 26: Three years after launching it in the rest of the world, Yahoo! India today announced the launch of its search marketing solutions for Indian marketers.

This offer from Yahoo is aimed at the small and medium business enterprises (SMBs). The company claimed that the product would help businesses and consumers to connect to each other through a proven advertising model called sponsored search.

Briefing the mediapersons after the launch here today, regional Managing Director (Australia, India&South East Asia) of the company, Craig Wax said, ''Our new offering can provide businesses of all sizes-from large, branded advertisers to micro-enterpreneurs a way to easily and effectively target and reach over 25 million active internet users in India''.

However, General Manager of the company, Sandeep Deshpande said that his company was targeting at millions of SMBs that are thriving in the country.

The managing director of the company, George Zacharias, said that Yahoo! search marketing is a transparent bidding system that lets advertisers see what their competitors bid for specific search terms.

Escaping the media query on what would be the cost structure of the product, he said ,''It would be determined by the market'. Also, he added that his company was spending 100 million USD for software development, recruitment of talents and others for the new offering.

Though the advertiser will be asked to pay according as the number of times their Ads were clicked by the Yahoo subscribers on the internet. Also, the minimum price to be fixed for search marketing is 50 paisa per click.

UNI