Van Heusen unveils 'Woman', 'V Dot'

New Delhi, Sep 24 (UNI) US-based Van Heusen (VH) has launched its new -- 'Van Heusen Women' and 'V Dot' -- apparel brands here at price range starting from Rs 1,100 for couture women and Rs 1,400 for the youth.

''The clothes-line is especially designed for club wear and evening wear targeting the youth and women,'' VH President Hemchandra Javeri told reporters here.

Mr Javeri said the demand for women's western wear is on an incline, and to cater to a larger number of consumers, the clothes have been priced at reasonable rates.

The brand were targeted at people in the age groups of 20-30, he added.

VH, a Rs 225 crore premium business wear company that offers a complete lifestyle range of products for men and women, had launched 'Women' and 'V Dot' brands in Mumbai and Bangalore last week.

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