Hungama Mobile ties up with UAE business enterprise Koohiji Group

Mumbai, Sep 20 (UNI) Mobile entertainment company Hungama Mobile and the Dubai-based diversified business enterprise Koohiji Group have formed a business alliance to provide Middle East and North African (MENA) wireless consumers access to a wide range of legitimate entertainment content.

Users will be able to download the latest Bollywood songs from legitimate music and entertainment sources for personal use on their handsets, a release issued here today said.

As per the agreement, Hungama Mobile has appointed Digital City, a new strategic business unit established by the Koohiji Group, as their exclusive distributor for Bollywood and Indian digital entertainment content.

Describing the alliance as a significant step in the new media era, Hungama Mobiles' Chief Operating Officer Saleem Mobhani said, ''The demand for Bollywood and related entertainment content has shot up dramatically over the last couple of years, and Hungama Mobile being the world's largest distributor of South Asian entertainment content, MENA consumers will have access to over all South Asian digital entertainment content, including content in 14 different languages.'' For Hungama Mobile, the tie up with Koohiji Group is yet another milestone following the recent tie up with the Apple Inc-promoted iTunes, where the music of the Shah Rukh Khan-starrer Don was made available worldwide on the iTunes Music Store. The tie up further establishes Hungama Mobile's growing bandwidth in helping the Indian entertainment industry reach out to the global audience, the release added.

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