PPC-PVR cinemas join hands in anti-piracy movement

Mumbai, Sep 13 (UNI) Percept Picture Company (PPC) and PVR cinemas today announced a movement against piracy in the Indian film industry by unveiling a hard hitting documentary which focusses on the alarming growth of piracy in India and its ill effects.

A two minute A/V clip will be aired constantly on a regular basis on the 70 mm screens of PVR cinemas in India from next week.

Announcing this here, Mr Shailendra Singh, Managing Editor of PPC said the A/V is beginning of a movement against piracy to educate, increase awareness and awaken the producers,directors, distributors, exhibitors and the end viewers as well as the accused pirates of how the piracy is spreading like a epidemic and affecting everybody.

''This is the first time that a production house has taken a serious initiative against piracy and has individually taken the onus of spreading the anti-piracy message far and wide. The A/V is conceptualised and directed by Rensil D'Silva, Senior Creative Director O&M and Anup Chitnis, Senior Creative Director of O&M'', he added.

Mr Singh said piracy is a menacing domicle sword hanging on every filmmaker's head. Though there have been serious initiatives taken by the film fraternity, judiciary and the government to curb piracy, the epidemic has been spreading every minute. ''We are in constant talks with various partners from within and outside the industry to join us in this awakening journey'', he added.

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